Beacon | ˈbiːkən |an intentionally conspicuous device designed to attract attention to a specific location.
The concept of advertising goes back to even before the Romans. The idea of having an eye-catching way to grab your customer’s attention and direct them toward where you want them to go might be more recent. (Think Cinderella’s castle or a giant bucket of chicken!) Either way, getting an individual’s attention in a busy, visually cluttered world still requires a lot of thought and creativity in its execution. We’ve used lights, motors, smoke, sound and often just sheer scale to say, “HEY! LOOK OVER HERE!” While these types of jobs serve an important purpose in increasing sales and heightening a company or product’s profile in a competitive market place, they’re often just plain fun.